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FINANZA E FUMETTI? A PARTE LA

FINANCE AND COMICS? ASIDE THE "F" WHAT DO THEY HAVE IN COMMON? VERY, VERY MUCH! FIND OUT WHY

On May 26, an adventure that began over 1 year ago ended for ilmiofumetto.it. An adventure undertaken with Alessandra Rapaccioli, wealth consultant, who - starting from an idea as simple as it is crazy - pursued her dream and realized an unprecedented project: a path of financial education through the simple and captivating language of fairy tales.

In February 2021, Alessandra contacted us to explain her idea and we immediately fell in love with it: so we started working together with her to achieve the goal. It was a question of re-inventing the world of fairy tales without upsetting it, addressing financial issues. Without being too technical, with the risk of complicating or boring; rather to intrigue, to give the LA to then deepen the issues addressed with Alessandra, in the context of a real consultancy. The project needed a certain type of approach given the complexity of the work. For this we have set up a mini task force composed of a project Leader (Luca), an expert storyteller (Axel) and a designer (Annalisa). The work took place, not without difficulty, over several months and culminated in the printing of 100 hardcover paperback copies, destined for Alessandra's main clients.

Presented last June 26 to an audience of financial consultants, journalists, entrepreneurs from the Piacenza area, Alessandra's project really involved us and was a remarkable experience for us. We believe that this is only the beginning, because this financial education initiative (Italy is among the last in Europe and in the world in this area) is aimed at schools but also for small and medium-sized entrepreneurs, with an informative and greater purpose. awareness of equity tools and advice.

This project is part of the Comics 4 Business area (find out HERE ), the service intended for businesses and companies to promote services and products through comics communication.

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comics to educate
comics for companies

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