Comic storytelling on social networks
A guide to the connected world
Comics , you should know by now, are a formidable awareness tool that adapts to any environment and media, but there is one environment and media to which it adapts more than others: social media .
It is no secret now, if you want to raise awareness you have to switch from social networks, and there are few better tools than comics to cross them and get directly to the goal. Easy to use, short, concise and colorful, they are the perfect content for your Instagram page, Facebook, or even your institutional Linkedin.Of course the whole world is country, but not all social networks are the same, and consequently have different needs based on the audience you are targeting, your target:
Instagram is your young social, at least until TikTok allows you to post images. Instagram is more suited to communicating with customers , rather than companies, because it is mainly used to seek entertainment. This is where "lateral communication" is at its best. By lateral communication I mean a communication that is not designed to communicate the company and its services directly, but instead simply create awareness about the existence of the company and strengthen the brand .
Usually you get there with fun or interesting content that can really interest everyone trying to attract a large target. Contents brought with their own brand identity and style, which aim to communicate more the atmosphere and the "personality" of your company, rather than its product or its vision. But be careful, it doesn't mean that everything can be done, we are still communicating, so it needs to be aligned with you and not get the wrong message across, which is at best useless and at worst harmful.
Avoid self-irony, it leads to self-deprecation too easily, and let's say that talking badly about yourself is not a good idea, for the same reason do not make irony on customers. Unless you are socially avoiding political topics, and in general stay away from current events, it is a real minefield. Columns of trivia and tips are very good, because they allow you to create light content while maintaining an intellectual and serious image.
Facebook is similar to Instagram, the difference is that the demographic is older, and it tends to condense around more hermetic communities. Although it may seem that Facebook has fallen a little out of favor in recent years, in truth it remains an interesting tool, because while it is true that much of the more interactive audience has moved to other communicative shores, Facebook has remained an important platform for small children. businesses and small off-line communities to stay in touch with each other, with customers, and even buy and sell directly from the Facebook marketplace.
This means that establishing a communicative presence here is also almost necessary if you want to communicate with customers and are a retailer, a local reality, or a more mature target demographic. The contents remain very similar to those described on Instagram, but often it is better to narrow the field of interest, as your audience will be smaller and with more specific interests.
The third and last social network we are going to talk about (in depth) is Linkedin, "the serious social", where people look for and find job opportunities, exchange information and opinions, strategies, etc. Obviously, the strategy here is very different, you will rarely be able to communicate with the customer, since the platform is entirely populated by professionals who are not there to play around. This makes it a great platform for communicating with companies. And here is where the informative nature of the comic shines. Short, concise, clear and immediate, the perfect business card for anyone who finds you on Linkedin. It strengthens the brand, and at the same time communicates about the product.
Unlike the other two social networks, it is not necessary, and in some cases it is not recommended, to be funny, or to offer entertainment, instead be informative, because your audience is there to find out more, the magic of the comic will do the rest.